Berichten

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Design to Express

Design isn’t my job, it’s a way of expressing myself.

 

When design is a job

How to do a good job from 8 till 5?
Just do what’s expected and maybe a little more. And leave the office just in time to start living.

When design is my life

How to express myself via design?
Having style with nice fashion, let all of my surroundings and having be influenced with a drive of looking good. When the aesthetics have to match with how I like them to be.

Trough my surroundings where I’m living I show a way of the looking good life as a form of design. Like doing design is following my lifestyle as ‘designer’.

When design is your passion, you breathe design.

I can’t stop thinking about design. I see it everywhere. So going to places that stimulates me to have originality, creativity and motivates me to make great work. It’s impossible for real designers to have no inspiration. Or to be personal, I have always inspiration, as far as I know I have a solution for creative projects.

So when a designer has no inspiration, it’s for me a sign that that person isn’t really a designer at all. Or he or she hasn’t the right tools and approach to be creative. In that case you have to learn new approaches. A designer without inspiration is like a fireman without a fire. Like a pilot without a plane. Like a cyclist without a bike. Just bored people.

But like a cyclist you have to practice to cycle fast. To compete you have to train a lot. To become a good designer you have to experiment a lot with different styles to know which style suites you best. And then you can make your form of design a way of art. Then you get more than just the design. A whole philosophy and design thinking going in depth about the What?, How?, Why?.

A designer without inspiration is like a fireman without a fire.

Good designing is making solutions for problems. But with a sense of making it look better. To express myself. To promote a way of living as a manner for people to feel good. Aka ‘The Designer Lifestyle’. Kind of everything a designer does is cool. To have a certain feeling attached to my design. Because the artist in me want to express. And so when you buy that design you buy the ‘artist-feeling’ or art, if you can say art about design. And with having that design (read art) you are someone special.

How to apply that kind of ‘artist-feelings’? Not every form of design has something to do with extreme feelings. Most business design is about subtle tones of businesslike approach. In the business to business market you as the owner need to be more trusted as reliable or stable. So in design terms you speak of solid colors like blue or grey. In corporate typefaces as Helvetica and simple logos with a word mark. And no need to have a very colorful imagery visual style or pictures as logo. That’s more for the consumer market.

Designing good is making solutions for problems. But with a sense of making it better looking.

But mostly for lifestyle brands and some forms of art you need to express yourself heavily. Like Nike does when it gives buyers the feeling of being an athlete with distinct typefaces, a photographic sphere & mood and an original contrasting color palette. The difference between businesses and lifestyle brands is that the first want to connect via textual messages and thus with reliability trough the subject matters. The second want to connect by showcasing a lifestyle attracting the people who want to distinguishes themselves and be that living example ‘The Athlete’.

However, more and more you see even in the business to business markets that the lifestyle approach is copied and applied. Because you can’t ignore and see that visual messages, like pictures via Instagram (if you’re smart you start a business account on Instagram) vlogs (Insta-stories) and short films are much easier and faster to understand than reading an article. I know with writing this article I’m speaking against myself. But if people are interested they still will read. As long if you can learn something from it and it isn’t complete nonsense.

I’ll hope I’ve inspired you to take action and to look for real designers (just hire me 😉 ) who do the job because they <3 it.

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Timeless Branding is an Art

Branding is simply said no more than putting your name, your identity on the items you want to promote as yours. Branding is a way of making the difference between sometimes the same product only with some characteristics that distinguishes them.

 

 

0. Summary

A good brand has a clear vision about where it wants to go. Core values are values you’ve adopted as if without your business isn’t functioning. While markets are changing your core values will (if it’s right) never change. And that’s what it makes timeless.

In timeless design approach that’s when you can’t take away any more lines. It makes you an easy to understand and very strong brand so you’re attracting the right customers!

A good design process takes time because artists work when they’re inspired. To get attention you have to do what no one does and accept very new ideas. But the result is a memorable timeless branding!

 

1. What is branding?

— Branding stems from putting a brand mark on your newly caught cows. That symbol was often a lettermark, two initials as an index to the name of the owner. Just the same when you sign a document with your handwritten sign. So branding is no more than putting your name, your identity on the items you want to promote as yours. Branding is a way of making the difference between sometimes the same product only with some characteristics that distinguishes them. But there’s a difference between branding and marketing.

A good brand has a clear vision about where it wants to go.

Marketing the word itself stems from —to market—, to sell your product to an audience and is highly based on making profit with selling the uniqueness of your products. Branding is the base layer under every marketing action. While marketing can be promoting actions in the right moment is branding the vision that shapes the business. It’s like a basement on which everything is build. A good brand has a clear vision about where it wants to go. Therefor is a clear vision the core of your business. And that’s what it makes timeless. While markets are changing your core values will (if it’s right) never change.

The current economy drives on growth and thus changes. That means what can be a good product can be of no value in the future. So what makes your brand adaptable while still stay true to it’s values? I think it has something to do with your intentions, the reasons why you started your company. I don’t want to condemn Facebook, but it has a thing to say that top employees quit their job because of the system and the meaning why it was build.

 

2. What makes it timeless?

— How do you define core values? I think to be true to yourself. Follow your heart. And it will help you grow when you benefit many other people with your business. Core values are values you’ve adopted as if without your business isn’t functioning. It’s a system you believe in. Core values are the root of your company. You can strip away as much as you want but they still stay till the end. And that’s exactly what we do.

Stripping away till you get the core in the center of attention.

Making business uncomplicated and very clear for their customers. In design approach that’s when you can’t take away any more lines. When it’s really basic. Because basic, clean and functional makes your brand easy to understand and very strong. And when you’re messages are easy to understand you attract the right customers.

 

3. Why it is an Art?

— So we say keep it simple and basic. But a too basic style can create boring design. So how do we give it an captivating appeal? That’s when we play with contrasts. With storytelling. With typography to give the words the right power. Do you know that the right font will give your message more likelihood of received as being authentic and honest. We don’t want to be stealers of design, however the famous phrase ‘good designers copy, great designers steal’ is also true. Nothing what is created is made out of a vacuum. You’ve to get your inspiration from somewhere.

Because if you want to get attention you must do what no ones does.

But we combine different stuff together even with a great idea popped in our minds when we were still awake at midnight. Because artists work when they’re inspired. Not when there’s a pressing deadline. That’s sometimes frustrating, but it makes them special. And you know what’s true about art. It becomes famous when the artist died. So often the mass of men isn’t ready for very new ideas. And that’s a pity. Because if you want to get attention you must do what no ones does. Are you brave enough? Take a change and we bet your branding will be memorable as a piece of art.

For the Dutch audience: We have a vision to target international clients. We want to work everywhere without the limits of place (and space). So called Digital Nomads. Therefor our Design Stories are in English. Some inspiration about branding and how it works with perception.